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Google Hangout Offers FREE International Calling: But, There’s a Huge Catch

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We all love freebies, don’t we?
Most of us would admit rushing to the “Offers” and “Discounts” sections of the departmental store before picking up two A++ sized batteries for the TV remote we went looking for in the first place!
The reason being we love anything and everything that comes for FREE!
Google just introduced FREE one minute international voice calling on Google hangouts for users across 25 countries (including India), using its Hangouts app. People who still haven’t read the fine print are ecstatic. But there is a lot more you need to know beyond the FREE calling facility.
The new feature will make ONLY the first minute of the call free now. The earlier system required the users to pay according to the prevailing ISD rate, even if they were using Google Hangouts. This first one minute is free for both voice and video calls, and users can choose to make these calls from their computers, laptops or mobile devices. Further, all Hangouts clients, including Android, web and iOS will support this feature.
Google says “The first 60 seconds are on us – what you say is up to you. The first minute of a call to phone numbers in twenty-five different countries is now free with Hangouts”.
But users will have to be more careful than Cinderella waiting for the clock to strike midnight at the king’s ball, or else her chariot turns into a pumpkin once again!
As soon as the one minute gets over, the user’s credit card will be charged for the ISD call. Even if you plan to hang up within a minute, you must link your credit card to your Google account and add credit to it before making this call, even if you are pretty sure the call will not last more than 30 seconds.
Users in India are looking at a 1 cent or 60 paise per minute pulse rate. Google has rightly pointed out that alternatives charge upto 180 paise per minute for the same service. Even Skype, one of the most popular VOIP clients, charges 1.7 cents per minute.
Now the catch is: what can you do over a one minute call? If you need to be really brief or just drop in a quick, urgent message, 60 seconds might seem enough. But a free one minute will not help you much if you intend to catch up with family or friends staying across the borders.
For that, Google itself has a list of top 10 things you can do with your first free one minute:
–  Say “Happy Holidays” in twenty-five different languages
– Call that great-aunt you can only handle 55 seconds at a time
– Get the surf report in Gold Coast, Australia direct from a local
– Say “I love you” 42 times
– Or alternately, say, “It’s me, not you….”
– Give your brother in Milan up-to-the-minute score updates
– Do your elevator pitch for investors around the world
– Actually leave that voicemail instead of hanging up to avoid being charged
– Call local restaurants, hotels, and attractions when traveling internationally
– “Mom, dad, can you send some money?”
While that might crack you up, most people aren’t amused. Most of us aren’t that brief when we call up. Then again, not many would be comfortable linking their credit card to the Google account and buying Google credit if they are indeed sure that the call will not last more than a minute.

It Would Take Bill Gates 218 Years To Spend All His Money

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At a spending rate of $1 million a day, most people would blow through their entire life savings in less than a week.
But for billionaire Bill Gates, it would take 218 years to spend his approximate $79 billion fortune at this rate, according to new research from Oxfam that was recently highlighted by The Guardian. That's about three Ferraris a day.

It would take Mexico's Carlos Slim, the world's richest man, even longer at 220 years. Warren Buffett could get through his fortune slightly faster, but it would still take 169 years to clear his bank account.
While few could keep up with these hypothetical spending patterns, more people than ever can call themselves billionaires these days. In fact, the number of billionaires in the world has more than doubled since the recession, rising from 793 in March 2009 to 1,645 in March 2014, Oxfam reports.
And wealth proves to be the gift that keeps on giving - billionaires average a 5.3% return on wealth, compared to the 1.95% return rate for the ordinary person. This means Gates makes an approximate $11.5 million a day from interest.
When comparing this extreme wealth to those on the other side of the economic spectrum, however, the report found some startling inequalities. Namely, the 85 richest people in the world have a combined net worth equal to the poorest half of the entire global population.
But Gates and Buffett aren't looking for ways to idly blow cash. Rather, both billionaires are known for their charitable ways. Gates runs the Bill & Melinda Gates Foundation, which received nearly $3 billion from Buffett alone in 2014.

Register and Book a ticket on IRCTC website and get a chance to win laptop and mobile phones (Lucky Draw for NEW USERS)

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Indian Railway Catering and Tourism Corporation (IRCTC) has introduced a lucky draw scheme under which you can win a laptop, Smartphone or travel ticket to Mata Vaishno Devi Shrine by just booking tickets online.

IRCTC has started this luck draw to promote online booking of tickets. Under this scheme, new users who register and book at least one ticket during the week from Monday to Sunday can win lucky prizes. Every week on Monday, Four lucky users will be selected through a random process by computerized draw.

If Monday happens to be a holiday, draw will be held on next working day. List of lucky winners will be displayed on IRCTC website by Monday evening every week and winners will also be informed by IRCTC on their registered email ID and mobile number.

The prizes will be delivered to winner on their registered address only.

IRCTC has urged people to provide correct information while filling the registration form as incorrect information may lead to disqualification.

A total of Four prizes will be given every week. 

First lucky winner will get a laptop. 

2nd and 3rd winner will get a Smart Phone each. 

4th winner will get New Delhi-Mata Rani package for one person (All inclusive with confirm return ticket in AC-3 Tier).

    Terms and Conditions

    • The lucky draw contest will start from the week starting on 22nd September 2014 and will be held every week.

    • Those new users who register and book at least one ticket during the week will be eligible for the lucky draw on the following Monday.

    • If Monday happens to be a holiday, draw will be held on next working day.

    • Users should provide correct information while filling the registration form. Incorrect information may lead to disqualification.

    • A total of Four prizes will be given every week.

        ✓  First lucky winner will get a laptop.
        ✓  2nd and 3rd winner will get a Smart Phone each.
        ✓  4th winner will get New Delhi-Mata Rani package for one person (NDR01)-(All inclusive with confirm return ticket in AC-3 Tier).

    • The lucky draw winners will be selected through a computerized random process.

    • List of lucky winners will be displayed on IRCTC website by Monday evening every week after verification of information provided in registration form.

    • Winners will also be informed by IRCTC on their registered email ID and mobile number.

    • Winners will receive the prizes on their registered address only.

    • IRCTC reserves the right to disqualify any members/entries without assigning any reason to it.

    • The lucky draw scheme would be for limited period only. 
 for more info log on. irctc

SoftBank investment could get Snapdeal on even footing with Flipkart, Amazon

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have an interesting relationship with Snapdeal.com, which in my personal opinion is India's third most-respected e-commerce player. But the gap for me between the first two (Flipkart.com & Amazon.in) and Snapdeal is a massive one. And the one between Snapdeal and Ebay.in is even greater. I buy lots of products online—from diapers to books, toys, mobile phones, tablets, white goods, etc, but while I almost always compare prices between Flipkart.com and Amazon.in (and mostly lean towards Amazon.in even if Flipkart pricing is slightly lower), I almost never check Snapdeal.com. Though I prefer Amazon for its customer service and fulfilment, I also check Flipkart because I love great deals--if the price difference is significant I go with Flipkart.

But I can count my Snapdeal purchases on my fingers. Interestingly, my biggest-ever online purchase--that of a washing machine costing close to Rs 50,000, was through Snapdeal. But the reason I did it around a year ago was because then Flipkart.com and Amazon.in didn't carry washing machines, or perhaps the particular model wasn't available -- I'm not exactly sure. Even my latest purchase on Snapdeal.com was that of a smartphone available exclusively through Snapdeal.com So, as I go through my purchase history it's clear that I use Snapdeal only when something is not available elsewhere and I don't do price comparisons too because Snapdeal isn't on my preferred list.
And why is that? Well, Snapdeal did mess up delivery of my washing machine, and when you spend nearly Rs 50,000, that does give you the jitters. But that's not it really. One bad experience doesn't mean Snapdeal is not as good as Flipkart or Amazon. And Snapdeal did send me a gift voucher to make up for the 7-day plus delay in delivery.
The reason is best illustrated by something I tried yesterday. I was looking for a cover for a mobile phone. A low-end Nokia model and hence not exactly very easy to find. While Amazon showed me one option and then showed me options for similar model number (just in case I had typed wrong), Flipkart did the same, first showing me options for similar model numbers and then a listing for the specific model, but none of which were in stock. On Snapdeal, right in the search option there was an auto-complete string with my specific model number and I was thrilled that finally I had found something, but to my disappointment, nothing came up when I clicked. Tried other search options and still nothing. Just a blank products listing space hanging in the middle of the page. No attempt to figure out whether I perhaps typed in wrongly and wanted a similar model number. No attempt to cross-sell.
Clearly, in my experience, Snapdeal's user experience and technology is nowhere as good as Amazon's or Flipkart's. And which is why I don't bother with Snapdeal unless absolutely necessary, because user experience is critical when it comes to online shopping. Which is why news that part of SoftBank's $627 million investment in Snapdeal will be used to ramp up technology is great news. In a press release Snapdeal said that it will open more technology centres across India and double its technology team to 1,000 people soon. Technology investments will improve user experience, ensuring that users don't get disappointed like I did yesterday when I thought I found a perfect match on search auto-complete on Snapdeal only to see no actual product show up on the screen. In a cut-throat market, users don't return when that happens. Unless you offer an amazing deal, but which you may be doing at a loss or by taking an unviable hit on margins.
Then there's the matter of actual fulfilment. While both Flipkart and Amazon have their own logistics arms, Snapdeal seems to use only third parties. What happens is that when a user faces a case like I did earlier this week when a Flipkart order made in the afternoon was delivered less than 24 hours later (on normal delivery basis) there is a wow factor that you tend to associate with the e-retailer. And with Amazon that's happened with me multiple times. The reason is simple--when products are shipped from their Mumbai fulfilment centres, both Amazon and Flipkart impress. So of the two brands of diapers I ordered this week from Amazon, the one shipped from Mumbai is delivered double quick and far exceeds delivery date promised while the one from Bangalore only comes just within the deadline.
With Snapdeal, that's never happened with me, and perhaps that is one reason why Snapdeal isn't my preferred choice. I don't believe this means Snapdeal should go the Flipkart and Amazon way of setting up their own logistics agency, but it’s clear that Snapdeal will use part of the SoftBank investment to improve supply chain and logistics. The company has announced that will expand fulfilment centres from 15 cities in India currently to 30 while also expanding its merchant base. A local fulfilment centre means that at least on some items customers can expect very quick delivery and that should help Snapdeal come on par with Flipkart and Amazon.
And the big piece is of course mobile. With smartphone usage exploding in India, and nearly 150 million smartphones already in use, the storefront on a mobile screen will be the next big battle in the ongoing war between e-retailers in India. With real estate on a mobile screen far lesser than on a desktop or laptop, user experience, design and back-end analytics will be more important than ever. There's also the challenge of different Operating System flavours, each requiring focused developer attention and a zillion different screen sizes and versions on just one mobile operating system like Android. And with Android the numero uno in India with over 90 percent marketshare, e-retailers have their work cut out when it comes to mobile. Why is why spending part of the SoftBank infusion on mobile technologies, and a public announcement that Snapdeal.com will look to make 3-4 strategic acquisitions in the area of mobile technology, besides setting up an incubation centre in this space, is welcome news. There's also the fact that SoftBank has tremendous strengths in this space since it owns US carrier Sprint. And Nikesh Arora, CEO of California-based SoftBank Internet and Media Inc, also brings in tremendous mobility expertise having been Chief Business Officer at Google prior to his SoftBank role.
If Snapdeal gets its technology and logistics right and also manages to deliver innovation in shopping on mobile screens.

What’s the meaning of asl, brb, lol, wtf, pw, afa, atm, faq, tos.. etc – Collection of most used abbreviations

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We have less time for things now a days and we use short and quick words to make our life easier. Its also a nice way to represent our gestures and emotions in a proper and meaningful way.
With constantly growing of these short forms we have selected few which are most popular and most used on internet & mobiles.

List of Abbreviations or Slang Words, We Use in day to day Life

AFK – Away From Keyboard
ASAP - As Soon As Possible
ASL – Age/Sex/Location
ATM – At The Moment
A3 - Anytime, Anywhere, Anyplace
BBL - Be Back Later
BBS – Be Back Soon
BBQ - Barbecue
BFN/B4N – Bye For Now
BRB means – Be Right Back
BRT – Be Right There
BTW – By The Way
B4N – Bye For Now

Blog - Also known as web log or an online journal
CU – See You
CYA – See You
CUZ  - Because
DND - Do not Disturb
EOF - End Of File
FAQ  - Frequently asked questions
FTL - For the loss
FTW – For the win
FYI - For your information
GR8 – Great!
GTG – Got to Go
G9 – Genius
GBTW – Get back to work
GF - Great/good fight/girlfriend
GFU - Good for you
Gratz - Congratulations
GM - Good Morning
GN - Good Night
HAND - Have A Nice Day
HF - Have fun
IC – I See
ICQ – I Seek you
ILU – I Love You
IM - Instant Messenger
J/K  - Just kidding
KISS - Keep it simple stupid
LDR – Long Distance Relationship
LMAO – Laugh My Ass Off
LOL – Laughing Out Loud
LTNS – Long Time No See
L8R – Later
M/F – Male or Female
Msg - Message
M8 - Mate
NE1 – Anyone
NP - No Problem
OIC – Oh I See
OS – Operating system
OMG – Oh my God!
PLZ – Please
PPL - People
RIP - Rest in Piece
s2pid - stupid
SD - Sweet Dreams
SEC- second
sk8 – skate
Some1 - someone
Spoz – suppose
Sry – sorry
SS – so sorry
str8 - Straight
SU – shut up
SYS - see you soon
SUP - What’s Up
SYL - See you later
THX – Thank You
TTYL - Talk To You Later
TG – That’s great
TOS - Terms of service
TC – Take Care
U - You
U4E – Yours For Eve
WB - Welcome Back
WTF - What the Fuck
W8 – Wait…

Google Exploring Ad-Free Subscription Based YouTube

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Google owned YouTube, which is the world’s largest online video sharing platform is exploring the possibility of giving viewers the option to move on to an ad-free UI after charging them a subscription fee for the ‘facility’.
This not-very-brilliant idea has been proposed by Susan Wojcicki, a senior Google executive who has been with the advertising wing of the company for many years now. Wojcicki took over YouTube earlier this year and is currently working on improving the profitability of the online video website, which Google bought for $1.65 billion in 2006.

In 2012, YouTube had mentioned of getting 1 billion views a day. Though there have been no official updates after that, the figure is expected to have multiplied many times over, with the smartphones becoming cheaper and ubiquitous and the internet surfing charges dropping substantially all over the world. According to some estimates half of Youtube traffic now comes from mobiles!
Furthermore, even though Google has conventionally refrained from disclosing what percentage of its revenue comes from YouTube, eMarketer, a leading research firm, had estimated YouTube’s gross ad revenue generated during the last year to be $5.6 billion, almost 10% of Google’s total $57.86 revenue for the fiscal year 2013.
“YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users; but there’s going to be a point where people don’t want to see the ads,” said Wojcicki.
Wojcicki, on her part, is optimistic about a paid, ad-free subscription model of YouTube doing well.
“It’s near term. There are going to be cases where people are going to say, ‘I don’t want to see the ads,” Ms. Wojcicki said. “That’s actually a pretty interesting model because it’s giving users choice,” she said. “We’re thinking about how to give users options.”
There are many apps which charge the users a little extra for providing an ad-free version of the same app. They have to loosen their purse strings to avoid those obnoxious, annoying ads.
Earlier in May 2013, YouTube had allowed content providers to the video site to create their own subscription models, whereby they were allowed to charge a fee from their subscribers for allowing them access to their videos. Individual content creators now charge fees starting from $0.99 per month for viewing their videos. The response to that particular move had been lukewarm, to begin with but it slowly picked up as Google rolled it out to more content partners and countries in October 2013.

Our take

If YouTube was indeed contemplating of charging the users a little extra for providing them an ad-free UI, what kept it away from doing so for this long?
What was it waiting for all this while? Shouldn’t this have happened a long time ago? Wonder why large companies think that jumping into something like this after so many years will be easy?
A large percentage of YouTube viewers flock to the site for watching music videos. With Spotify already offering a streaming music service (in addition to many small time players), how many YouTube lovers will stick on to them is anybody’s guess. Perhaps, Google doesn’t want to learn a lesson from AAPL shutting down Beats streaming within such a short span. Breaking into this category is not easy, and if the search engine giant fails to read the message on the wall, it is likely to be doomed.
On the part of the viewers, the most likely consequence of this ad-free version is that the ad-burden on the free version will further increase. So to say, the video channel might get on to your nerves with so many ads that you are actually forced into opting for the paid, ad-free model.

The average price difference between online and offline prices of smartphones is just 5%, 91mobiles.com survey

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As the online versus offline retailers' battle rages on, a recent independent survey has found an average price difference of just 5% between online and offline prices of smartphones. And in some cases, better deals are to be had offline, points out mobile research site 91mobiles.com's survey.

The initiative, conducted a day before the October 6 Flipkart sale, compared 30 most popular smartphones from various offline retailers and leading e-commerce portals, Amazon, Flipkart and Snapdeal, with prices offered by some brick-and-mortar stores across the Delhi-NCR region. "The supposedly predatory pricing is in fact not so predatory, as far as prices of mobile phones are concerned,"said Nitin Mathur, co-founder of 91mobiles.com. "While online prices are lower in majority of the cases in our survey, offline prices are not far behind, in some cases even better than online,"he added. For instance, Samsung's Galaxy Note 3's minimum selling price across offline stores wasRs 35,000, lower than the lowest price offered by Snadpeal —Rs 36,441. The phablet's actual market price is Rs 49,900. Similarly, Sony Xperia Z2 , which has an MRP of Rs 49,990, was available for Rs 31,000, while Flipkart was offering the lowest price ofRs 37,599. However, iPhone 5S, which has an MRP of Rs 53,500, was available at Flipkart for the lowest price of Rs 34,000. 91mobiles.com, the price comparison website that provides links to smartphone deals across online retail stores, undertook the survey before launching a feature that allows people, who research online but prefer to buy offline, options to find local mobile stores near them for making the purchase. The models in the survey do not include Motorola, Xiaomi and any other brands that are sold exclusively online. The surveyors have also excluded some devices that may have been selling cheaper due to limited-time festive offers. Flipkart, Amazon and Snapdeal did not comment on the findings of the survey. Agreeing with the findings, Dheeraj Malik, secretary-general of recently-formed organisation of mobile phone sellers, All India Mobile Retailers Association, said that online retailers claimed they offered better discounts, which may not be the case always, even when online sellers saved on distribution costs, which can increase costs of devices by as much as 30%. "Many of the resellers selling through online stores are actual retailers who subsidise the costs dramatically. This is not entirely surprising, since a number of the sellers in the online marketplaces are dealers and distributors who also supply to the offline trade and, therefore, have access to similar pricing,"said Mathur.The association is working on reducing such practices within the trade, the prevalence of which creates losses for other retailers, impacting their businesses as customers end up buying devices online

Spice Stellar 518 With Huge 4000 mAh battery Available At Rs 7,799

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Spice seems set to launch the Stellar 518 smartphone in India, priced at Rs. 7,799. The smartphone is not yet listed on the company's site, but is available for purchase on the Spice group's e-commerce site, Saholic, which lists an MRP of Rs. 9,299.

The Spice Stellar 518 features dual-SIM (GSM-GSM) along with dual standby support, and 3G connectivity on both cards. It runs on Android 4.4. KitKat, and sports a 5-inch FWVGA (480x854 pixel) IPS LCD display. The new Spice smartphone is powered by an unspecified 1.3GHz quad-core SoC coupled with 1GB of RAM.
The Stellar 518 bears an 8-megapixel autofocus rear camera with LED flash, and 1.3-megapixel front-facing camera. It comes with 8GB of built-in storage that's expandable via microSD card (up to 32GB). Connectivity options include GPRS/ EDGE, 3G, Wi-Fi, Bluetooth 4.0, Micro-USB, GPS/ A-GPS, and a 3.5mm audio jack.
The smartphone notably features a 4000mAh battery, but the Saholic listing doesn't feature any talk time or standby time ratings. Preloaded apps include Swiftkey, Opera mini, OLX, and Askme. The listing notes the Spice Stellar 518 comes bundled with a flip cover.
Earlier this week, Spice launched the Stellar 524 at Rs. 10,799, listed the smartphone on its site with no word on the release date. Recently, the Spice Stellar 524 went on sale via an e-commerce website at a discounted price of Rs. 8,899, while the MRP of the handset was listed as Rs. 10,799.
The dual-SIM (GSM+GSM) Spice Stellar 524 runs Android 4.4 KitKat out-of-the-box and features a 5-inch HD (720x1280 pixels) IPS LCD display. It is powered by a 1.3GHz quad core processor (unknown chipset) coupled with 1GB of RAM, and features a 13-megapixel rear autofocus camera with LED flash, apart from a 3.2-megapixel front facing camera.

R.I.P Nokia. All Nokia Phones To Be Rebranded To New Name Microsoft Lumia!

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Last year when Microsoft bought Nokia for $7.2 billion, outgoing Microsoft CEO Steve Ballmer had termed it as “a bold step into the future.”. As per the deal, Microsoft had bought the services and hardware division, along with tons of patents and the brand Nokia as well.
As per the deal, Microsoft had licensed the brand name Nokia for low-end mobile phones, and had plans to use the name Nokia for a period of 10 years.
In April this year, we had speculated that Microsoft will not wait that long, and by the time this year ends, Microsoft will officially rechristen the brand Nokia with Microsoft, and now, this has been officially made a reality.
In a blog post written by Tiina Jaatinen, who is the editor-in-chief of the official Nokia blog, it has been declared that the brand name Nokia will be killed forever, and all future phones from Microsoft will be branded as Microsoft Lumia.


The transition will not take place in one single go, as Nokia mobiles are sold in more than 120 countries all over the world. In the first phase of rechristening, all European countries will be targeted, and Nokia France has already started the operations.
In a Facebook post shared by Nokia France, they have already big farewell to Nokia, and welcomed Microsoft Lumia. As per their post, which is now deleted, they had mentioned that they will soon change their official name to Microsoft Lumia, and say good bye to Nokia.
Here is a cached version of the post:

In English translation, the above message means.
In the coming days, you will receive a message from Facebook about changing the name of this page.
We are on the verge of becoming “Microsoft Lumia!”
Stay-tuned for more information soon …
In India, the official change of branding will take place by the end of year, as after Europe, they are planning to cover US, Canada and then Asia.
Hence, the last Nokia phones would be Nokia Lumia 730 and 830, which Microsoft had announced last month.
Nokia provides technological platform and support for several apps such as mapping tool: Here, where the name Nokia will be continued to use. Additionally, there exists various ongoing telecom and hardware projects, where Nokia will be continued to use.
Microsoft would now aim to increase their share in smartphone market, and make it more than dismal 2.5% which it currently controls. Android based smartphones are their biggest competitors, and they have a long way to go from here.
RIP Nokia. All the best Microsoft Lumia!

Indian eCommerce Will Grow 700% In 5 Years, Mobile Transactions At All Time High

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Indian eCommerce market, which is currently pegged at Rs 78,000 crore ($13 billion) is all set to cross Rs 5,40,000 crore ($90 billion) by 2019, an increase of 700% in 5 years. As per a research by eTailing India, such a huge jump in overall digital industry in India will lead to tectonic shift in the way advertisements are done, audiences are profiled and messages conveyed.
As per a statement released by them, “Much like Apple changed the music industry, e-commerce will not only impact retail, but also the advertising industry.”
And the most interesting aspect in the incredible growth story is that, mobile will hold the key to this growth.
Interestingly, Gartner’s report mentioned some very modest figures in their report a few days back. They mentioned that the Indian ecommerce market is currently pegged at USD 3.5B and will grow around 70 percent to USD 6B.
We will analyze how much mobile transactions does Indian eCommerce companies currently operate, and how much volume of sale does mobile contribute.
Flipkart: In a blog post written by Sachin Bansal earlier this year, he had shared that one out of three customers of Flipkart arrive via mobile: “At Flipkart, one in every three new customers comes through mobile and this is increasing year on year. We are seeing a lot of growth in orders from non-metros cities via the mobile channel. Tier II and Tier III cities in the country are big for online retail because of an un-organized retail sector.”
Considering that Flipkart reported revenues of $1 billion (Rs 6000 crore) during the period March, 2013 – March 2014, we can safely calculate that around $300 million (Rs 2000 crore) of Flipkart revenues is originating via mobile based transactions. Certainly a huge, very encouraging number.
Snapdeal: 60% of all orders received by Snapdeal originates on mobile phones, and people who order them belong to Tier 2 and Tier 3 cities. These facts were shared by Kunal Bahl, founder of Snapdeal recently, as he said, “Currently, around 60 per cent of our orders come through our mobile platform. We are hoping to receive 75 per cent of our transactions through mobile within the next one year. The same is expected to touch 90 per cent over the next three years.”
Considering that they are expecting 90% of orders to come from mobile in the next three years, it speaks volume about the growth opportunity which exists in the niche. Incredible to say the least.
Jabong: During the second quarter of 2014, 27% of all orders received on Jabong came from mobile devices, a trend which is increasing at a rate of 25-35% every month. Please note that Jabong introduced their official mobile app in April this year, and after that, this number must have gone up exponentially.
And overall speaking, 62% of orders come from Tier 2 and Tier 3 cities, just like Snapdeal’s customer demographic. The huge explosion of smartphones sales all over the country, and lack of branded showrooms in such cities has been cited as the factors of mobile revenues growth for the ecommerce portal.
Last year, in a comprehensive study conducted by SAP concerning mobile adaptation and usage for shopping had predicted that Indians are loving it. As per that study, more than 97% of respondents prefer and ask for mobile based platform to deal with banks, telcos, retailers, utilities and other businesses. Around 80% of respondents admitted that besides calling and messaging, they are increasingly using mobile for other activities such as Internet browsing, online purchase and online dating.
Although there exists several challenges and obstacles before mobile based shopping is fully embraced by the Indian shoppers, the trend and the growth clearly signifies that the mobile revolution has already begin; and things will only improve from this point.
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