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Facebook launches video tool to help friends say 'thanks'

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After the launch of the popular Look Back videos in February, Facebook has introduced a video tool to help friends show their appreciation.

Facebook is making a familiar phrase said between friends and family a little more high-tech.
The social networking giant on Wednesday introduced “Say Thanks,” a video tool that lets users create “personalized video cards” so they can share kind words with their connections.
“Millions of people use Facebook every day to connect with the people and things that matter to them most,” Cameron Ewing, a Facebook design manager, and Nick Kwiatek, an engineering manager, said in a blog post. “Your friends are at the core of your Facebook experience, and we are always looking for new ways to help you celebrate those friendships.”
To create a video, Facebook says to head toFacebook.com/thanks (although the link was dead at the time of publishing). Users can create a theme for their videos, add a message and edit photos and posts to be displayed in it. The video publishes to both the sender’s timeline as well as the recipient’s.
The “Say Thanks” tool follows the introduction of “A Look Back” video tool unveiled in February. Users of “A Look Back” can insert up to 15 of their most liked photos, statuses and other life events. After the launch, Facebook boasted that over 200 million watched their own video.

Intex Aqua V4 with 3.5 inch display, Android 4.4 Launched for Rs. 2699

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Intex has launched a new entry-level smartphone Intex Aqua V4 in India. This smartphone is now available from online retailer Ebay for Rs. 2699.
Intex Aqua V4 features 3.5 inch HVGA display. It is powered by 1GHz Spreadtrum processor 256 MB of RAM. It runs on Android 4.4 Kitkat. It has 512 MB internal storage which is expandable via microSD card. It has a 2 megapixel rear camera with LED flash and a VGA front camera. Connectivity features of the smartphone are 3G, Wi-Fi 802.11 b/g/n, Bluetooth with A2DP and GPS. It is packed with 1200 mAh battery.
Features are not impressive. I would recommend to invest few money more and get smartphone with some higher configuration. At least 512 MB RAM must be there if you really want to enjoy your smartphone. You will get that in the range of Rs. 3000-3500.

Intex Aqua V4 specifications

  • Dual SIM with Dual Standby
  • 3.5-inch (320 x 480 pixels) capacitive touch screen display
  • 1 GHz Spreadtrum SC7715 processor
  • Android 4.4 (KitKat) OS
  • 256MB RAM
  • 512MB Internal memory, Expandable memory with micro SD
  • 2MP rear camera with LED flash
  • 0.3MP (VGA) front-facing camera
  • 3G, Wi-Fi 802.11 b/g/n, Bluetooth with A2DP, GPS
  • 1200 mAh battery
  • 10.95 mm thickness
  • weight 107 grams
It comes in various colors including White with Dark Grey, Silver Black, Grey Black and Gold Black colors.

OnePlus One Launches Exclusively On Amazon India

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Indian tech freaks and gadget lovers who have been waiting to buy the much lovedOnePlus One ever since it was launched in June this year will soon be able to buy it online!
The first device to be rolled out by the Chinese manufacturer OnePlus, shortly after Pete Lau founded the company in December 2013, hit the headlines soon after its launch- it had the most killer features one could look for in a smartphone, a brilliant display on a fairly sized screen, great CPU & RAM coupled with a good camera and yet cost a fraction of what other similar smartphones in the market do these days!
The 16GB and 64 GB models were made available at $299 and $349 respectively, in two colours- Silk white and Sandstone black.
OnePlus One has been hailed as a unique device in that it offers its users the best of both the worlds- ‘born from a partnership between master software and hardware makers.’
On the software front, it runs on 11S version of CyanogenMod and is based on Android 4.4.2 KitKat initially which can be upgraded to 4.4.4 KitKat over-the-air later.
Talking about hardware, it runs on a Qualcomm Snapdragon 801quad-core processor with 3 GB RAM, has a 5.5 inch screen with a 1920 x 1080 (Full HD) display of 401 ppi, a 6 lens  13 MP f/2.0 Sony camera and replaceable back covers. The front camera is 5MP and distortion free, making it ideal for selfie lovers and those who use their devices for video conferencing purposes. The extra wide 80ยบ viewing angle allows users to capture a much greater area than most other phones in the market and lets their pictures have a much larger distortion free background. The device supports only one micro SIM. The battery life of the OnePlus One is 3100 mAh- which means that it will easily last an entire day or even more.
The set does not have too many drawbacks. The most mentionable ones are that it does not come with an expandable memory- there is no SD card slot, plus the fact that it comes with a non-removable battery. Though the overall build of the device with killer looks is solid, some users have complained of poor call quality. That notwithstanding, the users have been, by and large, satisfied.
The magnesium body of the device measures 152.9 × 75.9 × 8.9 millimeters and its weight is a very comfortable 5.71 ounces or 162 grams.
There is absolutely no denying that this amazing handset is one of the best-value-for-your-money devices in the market at present.
The phone, which could till now be purchased only through an invite, will now be available for sale online- exclusively over Amazon in India. Here is the link for ordering it.
As pointed out by Forbes earlier during the year, the Indian smartphone market is growing by almost 300% every year. And though a majority of buyers go in for cheaper or entry level phones, they like their devices to be feature-rich. Not only that, having a phone they can flaunt is high on Indian buyers’ wish list.
All that makes OnePlus One the ideal phone for Indian market- large screen, good display, an amazing 6 lens 13 MP rear camera and 5 MP front camera, a battery which lasts an entire day- all that packed into ONE device at a price which is a fraction of what other Korean brands and Apple is charging. Could the consumers ask for more?
Though the device is set to be an all out hit with Indian buyers, it will make competition tougher for its other Chinese counterparts- Xiaomi and Huawei, both of which are also offering their feature-rich smartphones at affordable prices. Interestingly, Xiaomi’s RedMi Note costing only about 10k is also launching next week!

Micromax Unveils YU Brand, Smartphones Based On CyanogenMod Targeted At Indian Youth

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The second largest handset manufacturer in India, Micromax, announced its decision to launch a new smartphone brand Yu, which will be sold online ONLY – a take-off on the popular Chinese manufacturer Xiaomi’s business model. The new brand will target the rapidly growing segment of gadget lovers and tech enthusiasts in the country.
The first Yu devices will be launched by the newly floated unit, Yu Televentures, owned wholly by Micromax in December 2014. The company has not yet divulged any more details about the proposed device, specifications and pricing. We might be able to know more about the first products in the pipeline from the Yu official website which is proposed to go live by the end of November 2014.
All we know for now is that Yu phones will run on CyanogenMod. It is basically a modified version of Android and is known to deliver features that help improve performance, customization, security and privacy on Android based handheld devices. It has been installed on more than 12 million devices across the world.
Micromax had been in talks with Cyanogen since last year, though the first indications about a Cyanogen powered Micromax phone surfaced only last month.
“This will be a game changer not just in India but globally too. Yu has been envisioned for building an ecosystem of connected devices and offer customized experience to users. As YU is envisioned to build an ecosystem of connected devices and offer a differentiated user experience, we will engage directly with consumers,” Micromax co founder Rahul Sharma said.
Sharma, when asked if he feared biting a chunk off Micromax pie by eating away its market share, brushed the unfounded fears off saying his product is aimed at techies and gadget lovers who want more from their phones. He also promised that the new flagship will offer the ‘best value of money in the world’.
More smart products like smart bands, smart watches and smart shirts will be offered to online buyers in the country soon, told an upbeat Sharma.

How YU will be different from other devices?

Apart from being sold exclusively online like Xiaomi and Huawei Honor, Yu will honourwarranty on rooted devices as well – a clear departure from the usual policy of offering warranty only on devices which have not been rooted. No smartphone manufacturer offers warranty on a rooted device.
“We’re targeting all tech enthusiasts who will be able to bootstrap the device and play with it,” he said. ‘Bootstrapping’ refers to the process of rooting a smartphone.
Users of the brand will be given bootlegger access to help them come up with software updates they would want on their phones.
Besides the above, the brand plans to engage with the users directly and actively by giving them a forum where they can voice out their ideas, opinions, give their feedback and suggestions for further improvement. Softwares will be updated fortnightly.
Micromax is already said to be in talks with leading online retailers in the country for chalking out the best marketing strategy.
Counterpoint Technology Market Research, a leading research firm, had earlierpointed out Micromax share in the overall mobile market in India during Q3 2014 was 14.5% with Samsung (15.1%) sitting smug on the top. Its share of the smartphone market was put at 20.4%, not too bad compared with the market leader Samsung’s 25.1% share.
Ever since Yu was announced yesterday, there have been comparisons with other brands which sell their products exclusively online. Not surprising because they are the first among the Indian manufacturers to think along these lines.
What Micromax needs to keep in mind here is that Xiaomi has a much bigger market than Micromax. Xiaomi’s home market, China, is many times the size of Indian market.
Not only is the internet penetration in china much higher, but more of their people are buying online as well. Only 12% of our own population has ever had some online buying experience, as compared to nearly half the Chinese counterparts being active online buyers.
In such a scenario, it goes without saying that Yu’s sales will only be a fraction of what Xiaomi and later Huawei managed to get with their first product Honor.
Will Yu be able to sustain itself with limited sales, or will Micromax pull out a rabbit out of their hat to make sure the ambitious project does not fizzle out?
For now, all eyes are on YU!!

WhatsApp Rolls Out Full Message encryption For Android Users

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WhatsApp, the most popular instant messaging app in the world, has rolled out yet another new feature for its users. It now supports end-to-end data encryption for messages shared by users of this hugely popular 600 million strong platform. With encryption of messages, no one except the sender and the receiver of the messages will be able to see messages and chats shared over this app.
The encryption has already been rolled out by default for Android users across the world and though the company is working on rolling out the protocol for users across other platforms as well, no date has been specified for the same. Since encryption has been made available by default for Android users, they do not have to do anything to turn it on.
This comes after the popular messaging apps had rolled out read receipts last week, enabling the users to know when their messages were delivered and when they were read (if at all).
WhatsApp has joined hands with Open Whisper Systems, an open source development company which provides secure communications, to build a data encryption platform which will make it virtually impossible for anyone to intercept private text messages- be it spying networks, snooping government agencies or hackers.
WhatsApp data encryption will use TextSecure protocol which encrypts text messages over the air and on people’s phones. The integration has been in the works for the past six months, and the lessons learned along the way are likely make their way into other deployments, Whisper said.
Data encryption came into spotlight last year following disclosures about government surveillance by Edward Snowden, a NSA contractor last year. Following that and cyber attacks by hackers and other cyber criminals, internet companies have all together raised their voice about the need for security over the internet.
Snowden has also called end-to-end data encryption as the best form of ensuring that private data does not fall into wrong hands.
Data encryption for WhatsApp users comes after similar announcements made by Apple and Google. The only way a third party can now access private messages of WhatsApp users is by getting access to their personal devices.
“We have a ways to go until all mobile platforms are fully supported, but we are moving quickly towards a world where all WhatsApp users will get end-to-end encryption by default,” Open Whispers said in a blog post.
“From celebrity nudes to Iranian dissidents, private communication is valuable for everyone,” said Marlinspike, the founder of Open Whisper Systems.
Platforms like Redphone and Silent Circle which have offered encryption for user data for a long time now command great respect and confidence among users.

What it means?

Since no government agencies will now be able to intercept text messages, concerns are being raised that the chatting platform might become a haven for terrorists and other criminals. Not even a murder charge, an official warrant or felony charges will now be able to give ANY third party the right to access users’ chat messages exchanged over this platform.
However, that should not be taken to mean that a third party can access confidential data shared by users.
“We can’t begin to have effective cyber security unless we have wider use of encryption,” said Peter Swire, a former White House privacy official.
Andrew Weissmann, a former FBI general counsel echoed the popular sentiment saying network security issues are not the only consideration. “You also have law enforcement and national security issues,” he said. “There’s no perfect solution.” The issue, he said, is, “how can each side minimize the risk?”
This initiative by the now-Zuckerberg-owned-network is an important step forward towards ensuring confidentiality of data and privacy if users.
A move which will help further push the messaging app up over popularity charts.

Bangalore Police Raid Fake Ecommerce Shopping Portal BigSop.com Office; Founders Arrested!

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Based on complaints registered via Twitter, Bangalore Crime Branch took action against a fake ecommerce portal which advertised too-good-to-be-true offers, and then duped ignorant customers. The raid was well documented on Bangalore Crime Branch’s Facebook page as well as Tweeted by Abhishek Goyal who is an IPS officer with Crime Branch, Bangalore.

The Modus Operandi

BigSop.com, which is now taken down, used to advertise offers such as “You are lucky Internet winner for iPhone for Rs 599”. Tempted by such incredible offers, which is mainly driven by the huge ecommerce advertisement wave across the whole country, customers used to register on the website, and pay the sum. The website used to advertise heavily in every major search engines and portals, thereby garnering maximum eyeballs.
The payments were processed using ICICI Bank payment gateway.
Of course BigSop.com had some other plans. Once the deposit of Rs 599 was made, they used to calmly inform that the iPhone is now not available. Instead, the money was cunningly converted into their internal ‘points’, which could only be used to purchase products from their own website. And, as it was later found out after the raid, the products available were mainly sub-standard, and without any warranty or guarantee.

The Raid

The cheated customers posted several Tweets and sent emails to the Bangalore Crime Branch against this fraud ecommerce portal. Under the supervision of DCP Crime, Abhishek Goyal, they located the office premises in Bangalore (the address of which has been withheld for security reasons) and raided the premises.
Bangalore Crime Branch found Rs 75 lakh in the bank accounts of BigSop.com, which has been reportedly sealed now.
As seen in the images released by Crime Branch, BigSop.com had established a full fledged call center to receive calls and to pitch in their ‘incredible’ but fake offers.
There are some more images at the official Facebook post of Bangalore Crime Branch.

Consumers: Beware!

Kudos to Bangalore Crime Branch for taking quick action against the fraudsters and arresting them. The founders would have silently escaped with the booty, if there had been no complains registered.
Hence, there are mainly two lessons for the new age, ecommerce buyer here:
a) Don’t fall in the trap of such offers. iPhone for Rs 599 does sound fishy, and 9 out of 10 times, it will be fishy. When the offer, any offer in general, sounds too good to be true, then it probably is fake.
b) In case you have experienced such fraud, then don’t wait to complain. If the offer was well advertised, then there will be more victims, and the police will have to take action.
Have you ever fallen victim to such fake offers online? Do share your story right here!

Facebook Soon launching “Facebook At Work” Targeted At Enterprise Usage

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In 2012, a research conducted in USA had estimated that Facebook.com, world’s most popular social network has resulted in loss of 80 billion hours of productive work in a year, which turns out to be $1.4 trillion or 1.5% of overall GDP of USA. More than 400 million images are shared on Facebook every 24 hours; 48 hours of videos are uploaded every minute which receives 3 billion views on Facebook, every 24 hours.
Of course, productivity is hampered and this is the reason Facebook is not allowed in most of the offices now. But considering that everyone has a smartphone and/or tablet these days, blocking a site is hardly the solution.
Considering these factors, and taking into account that enterprise usage is on the rise, Facebook has decided to launch an entirely new platform: Facebook at Work, exclusive for enterprise usage.
Hence, this platform will enable colleagues to interact with each other, share office documents and files without mixing them with personal photos and posts. Although Facebook group works on the same premise, but the needs for enterprise users are ever expanding.
TechCrunch had reported in 2012 that Facebook is now working on something which will cater only to professionals. An unnamed source inside Facebook had said, “We are making work more fun and efficient by building an at-work version of Facebook. We will touch code throughout the stack and on all platforms (web, iOS, Android, etc). Reportedly, the team which is working on this new platform is based in London.
Fresh reports suggest that the development phase is now almost over, and the platform can be launched within few months.
By venturing into the enterprise social network niche, Facebook would be directly competing against LinkedIn, which is right now the most preferred destination for professionals. It is being rumored that Facebook@Work will work on a similar model, providing a space for office colleagues and team members to collaborate, share messages, documents and files. Facebook@Work may even have a messaging option for chat.
The personal and professional aspects – friends, posts, images, videos etc would be segregated, things won’t mix up for the user while using this new platform.
Another report suggests that Facebook may have asked their 8000+ employees to use & test this secret project and testing is most probably on the way. Considering that this new Facebook platform would be for professionals and enterprise usage, it is highly possible that they have been using the same as well.

Existing Platforms for Office Collaboration & Networking

Right now, there are a host of tools and social networking platforms which have exclusively developed for professionals. Besides LinkedIn, Google, Microsoft, Box, SalesForce has similar platforms for official usage.
SalesForce.com’s tool Chatter is gaining in popularity, so is Microsoft’s Yammer. A new messaging tool: Slack is also gaining momentum, and Facebook@Work will need to compete against these if they want to have a stronghold.
But the none the less, Facebook is definitely upto something which they should have done earlier. Usage of Facebook at work place, if done productively, can reap in huge profits for the company. And the process has started.

IRCTC In Talks With Amazon & Flipkart To Sell Their Products On IRCTC Portal

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Even though Flipkart, Amazon and Snapdeal hog majority of limelight, the fact remains that IRCTC is not only the largest eCommerce site in India, but also one of the largest in entire Asia-Pacific region.
The kind of transactions that happen on IRCTC portal are unmatched – They boast a user base of over 21 million users and have set a record of selling over 580,000 tickets on their portal in a single day earlier this year. Not sure if any other site even comes close to it.
Even with such a huge user base and transactions, IRCTC still has very low ARPU (average revenue per user) as they sell purely train tickets. It has been a while since IRCTC has been trying to monetize their user base. Last year they tied up with Yebhi to launch a co-branded portal, but it seems things did not go very well and the partnership broke even before they completed first year of their existence.
Recently, IRCTC floated a new tender for co-branded marketplace with norms that will qualify only a handful of eCommerce sites. The 28 new norms for technical qualification included having over 100,000 SKUs at the time of the launch, over 500 sellers needed on the platform and have dedicated support team etc.
From what we can assess technical qualification will disqualify most ecommerce sites apart from the big three – Flipkart, Amazon and Snapdeal.
Now, according to a report that appeared in ET, IRCTC is already in talks with Amazon and Flipkart to leverage over 21 million visitors on their site. According to Sandip Dutta, public relations manager at IRCTC, “Tie-ups with portals like Flipkart, Amazon etc are in the process under which these portals would like to sell their merchandise through IRCTC’s portal, it being one of the largest e-commerce sites in the entire Asia-Pacific region”
While it was a given that one of the top 3 portals will partner with IRCTC this time around, the interesting thing to see is how they will go about with the integration. A simple integration like what Flipkart did with Yahoo may not be what IRCTC may be looking at.
From what we understand, IRCTC would want a far deeper integration, that will use their own gateway and payment wallet rather than of the ecommerce site they tie-up with.
We will need to wait and see whether it will IRCTC-Flipkart, IRCTC-Amazon or maybe even IRCTC-Snapdeal. Only time will tell!

Foodpanda Acquires TastyKhana, a Delivery Hero Investee Company

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 TastyKhana, a Pune based online/mobile food ordering and delivery service startup has been acquired by Rocket Internet backed Global online food delivery marketplace FoodPanda.
Interestingly, Foodpanda’s competitor Delivery Hero had invested USD 5 million in TastyKhana last year. While it may be surprising that competing brands have acquired each other’s companies’, it clearly points to the fact that they do not want to compete each other in same markets and hence the series of acquisitions by both, one of which is TastyKhana.
While Foodpanada is aggressively approaching emerging markets like India, Delivery Hero’s main markets seem to be Latin America and developed markets.
The financials of the investment are not yet disclosed, however, it is quite clear that if Delivery Hero has let go off TastyKhana, they have made a decent profit on their investment.
In our view, the total deal would be in the range of USD 20 to 25 million. The deal seems to have happened couple of weeks back.
TastyKhana was founded in 2007 by Shachin Bhardwaj and Sheldon and has been steadily growing over past 7 years. Their growth accelerated over past couple of years, after infusion of investment. Tastykhana currently boasts of turnover of over Rs. 10 crore and has close to 10,000 restaurant menus across 160 Indian cities. Tastykhana has witnessed 4X growth over last year.
TastyKhana CEO made an interesting tweet that should surely serve as a big motivator for lot of Indian startup founders and employees across India. Check out his tweet.

Other Acquisitions By Foodpanda and Delivery Hero

Apart from Foodpanda taking over TastyKhana in India, they have also acquired Mexican food delivery businesses PedidosYa, SeMeAntoja and Superantojo to gain market leadership in Mexico. They had been operating in the Mexican market since December 2012 under Hellofood brand.
On the other hand, Delivery Hero has acquired Hellofood businesses (from Foodpanda) in Argentina, Chile, Colombia, Ecuador and Peru. They now have 17,500 restaurants across eleven countries in Latin America, including Argentina, Brazil, Chile, Colombia, Ecuador, Panama, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela.

WhatsApp now lets you disable read receipts; Added heads-up notifications on Lollipop

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Few days back, WhatsApp launched blue tick marks as a read receipts. Most of the people were happy with this new feature, but many saw it as a big privacy hole. So, WhatsApp has added an option to let users disable read receipts. If you want to disable this, you can do it under the privacy section of your WhatsApp settings.
This new feature is only available on WhatsApp for Android. And this is expected to come for iOS and Windows Phone users too.
If you disable this option, WhatsApp will no longer show other people when you read their messages. It will also stop showing blue tick to you too. It means, if you do not want to show your read receipts, you will also not be able to see other read receipts.
This new version not only adds the option to disable the read receipts, it also adds the heads-up notifications on Android Lollipop. Although, we can not confirm it in India, because we are yet to receive this new Android version. But Android Police has confirmed this via screenshot.

Facebook developing a professional website 'Facebook at Work': FT

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Facebook Inc is secretly working on a new website called "Facebook at Work" that would allow users to keep their personal profile separate from their work profile, the Financial Times reported.

The new website, that will look very much like Facebook, will compete with professional social network LinkedIn CorpGoogleInc, and Microsoft Corp, the newspaper said. (on.ft.com/1vgu64P)
Facebook's new site will allow users to chat with colleagues, connect with professional contacts and collaborate over documents, the newspaper reported, citing unidentified sources.
Facebook was not available for comment outside regular U.S. business hours.

Facebook employees have long used the site in their daily work and the social networking site is now testing it with companies, the newspaper said.

This 8 Year Old Cyber Security Expert & Entrepreneur Woos Security Experts In Delhi

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When 8 year old Reuben Paul was invited to the podium to speak at Ground Zero Summit in Delhi yesterday, he was provided with a chair, because he couldn’t reach the microphone on top of the lectern.
No wonder, the delegates there named him the ‘Chair Person’ of the event.
Reuben Paul is a child prodigy – he is a Cyber Security expert, attending summits all across the globe, speaking on his expertise, and is the CEO and founder of his own gaming company in Texas, US: Prudent Games. As per the website, he is the lead designer and developer of the startup, and when he is not talking about computer security or developing gaming apps, “he is doing Kung Fu, Gymnastics, Swimming, Inline Hockey, or taking lessons in Music (Piano, Drums) and Art.”
Check out a quick intro of this little prodigy and be amazed.
His company creates educational apps for children, combining knowledge and fun. One of the recently developed application at Prudent Games teaches children how to create strong and secured passwords. Another application teaches the basics of Brute Force technique to children, which is one of the popular methods of hacking.
Currently, he is learning Swift programming language for iOS platform.
He was invited to speak at the Ground Zero Summit, which is Asia’s largest hackers and cyber security conference, which is currently happening in New Delhi. Some of the worlds most renowned and acclaimed cyber security experts and programmers have gathered for this summit, and they all listened with apt attention to 8 year old Reuben talking about computer security and its importance. Minister of State for External Affairs VK Singh is one of the keynote speakers at the event.
His presentation, titled: “Developing ROOt-Kidz: The future of Cyber Security” was about the importance of cyber security, and why parents should learn to implement and teach their children basic cyber security paradigms for keeping their computers and laptops safe.
Demonstrating his skills and expertise, he showed the audience how easy it is to hack into any website or computer using click jacking and Java applet attacks.
After this presentation was over, he answered media questions like a professional, entertaining them with interesting stories about his life, and defending his profession of cyber security.
At 2 year old, he was declared America’s Most Beautiful Baby, and right now, he is theyoungest Shaolin Do Kung Fu Black belt holder.

His father, Mano Paul is himself a cyber security expert and programmer, who speaks and trains professionals about hacking. When Reuben was 5 year old, his father was on a conference call with some clients, and he forgot few pointers related with the project, and was wondering what to say, when suddenly Reuben came up with missing pointers, and stunned his father. His training had started on that very day.
Mano Paul and his wife are originally from Tamil Nadu, and were working in Orissa till 2000, after which they migrated to USA. His mother Sangeetha, who is also an IT professional said, “He goes for swimming, gymnastics, piano and hockey lessons. He also plans to join cooking and basketball classes from next year,”. When asked about studies, she said, “He is an A-lister.”

Yahoo India Launches Shopping Powered By Flipkart

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Yahoo India Homepage today shows up a new section called “Shopping” and if you click on it, you will be led to Flipkart’s site, albeit with a purple-blue header which says – Flipkart.com in association with Yahoo India.
The site has a separate sub-domain on Flipkart – http://yahoo.store.flipkart.com
We are not really sure whether it was Flipkart who approached Yahoo or the other way around. But from what we can say it seems that, Flipkart wanted to tap on millions of Indian users who visit Yahoo site on regular basis.
Yahoo India Homepage is one of the most popular pages visited by Indians – Over 115 million visitors come to Yahoo India homepage every month (as per Similarweb) and most of them are direct visitors. From Flipkart’s perspective this becomes a great doorway for them to attract new visitors on their site.
On the other hand, in our view, Yahoo too stands to benefit quite a lot from this association. While we are not aware of the terms between Flipkart and Yahoo, every visitor that Yahoo sends to this co-branded marketplace, they will make revenue either through commission on sales or via number of impressions.
Interestingly, shoppers can use their existing Flipkart credentials to login to their site.
Whatever the deal between the two, both stand to benefit from this association. Flipkart adds new users and increases sales, while Yahoo makes additional revenue!
Gurmit Singh, managing director, Yahoo India, said “With easy access to Flipkart directly from the Yahoo homepage, we believe that the millions of users who visit the Yahoo network daily will now enjoy not only premium content, but also an exciting shopping experience.”
Mausam Bhatt, senior director, online marketing at Flipkart said, “We are always looking for innovative ways of engaging with the customer. Flipkart and Yahoo are both market leaders in their own space – and in a market where people are increasingly consuming content on digital platforms, a partnership like this helps bridge content and commerce to enhance the product discovery and purchase cycle for online shoppers,”
If you remember, Yebhi has exactly a similar sort of setup with IRCTC, however, that did not seemed to have worked too well, as IRCTC broke-off less than a year into the partnership.  IRCTC is right now looking for a new partner and has floated a new tender for the same purpose.

Block Access To Porn Websites. Govt Issues Directive To ISPs! #PornBan

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Indian Government is now determined to ban all types of pornography websites in India. They have asked various Internet Service Providers (ISPs) to create a blueprint, upgrade their infrastructure and implement a nation-wide ban on porn related websites.
As per the report by ET, they have also asked Internet and Mobile Association of India (IAMAI) for assistance.
The government has proposed a comprehensive anti-porn plan:
Step 1: Identify all pornographic websites which are currently accessible in India, especially those dealing with child pornography.
Step 2: Ensure mass blocking of these websites, directly from ISP’s end.
Step 3: ISPs should ensure that such large scale blocking doesn’t slow down the Internet, as it happened in the past.
In a closed door meeting in September, chaired by Telecom & IT Minister Ravi Shankar Prasad and attended by important officials from ministry, the ‘porn problem’ was discussed in length, and strategies were formulated to implement this nation-wide ban on pornography websites.
Ravi Shankar was quoted as saying that although porn is legal in other countries, this issue should be observed in the “context of Indian culture and moral obligation towards society”.
In the month of June this year, Internet Service Providers Association of India (ISPAI) had informed the Supreme Court that they are not able to ban pornography websites, without any legal or infrastructural support from the government.
In their affidavit, they had stated, “It is impossible for an ISP to block pornographic sites without orders from the court or department of telecom (DoT). While ISPs are legally bound to comply with all orders to block pornographic or other websites as suggested by DoT, the task of identifying such websites ought not to be left to ISPs who lack institutional and logistical capacity to do the identification.”
The Supreme Court has asked the Department of Telecom to file its reply. The latest round of meetings and creation of blueprint is with regards to the same directives as issued by Supreme Court. It is expected that the Government will come out with a concrete policy governing the access of porn by the end of this month.
The main contention and reasoning behind this ban is the fear that porn promotes and encourages sexual violence against women; porn is a bad influence on young boys; and our culture and tradition is threatened.

The Political Angle

BJP, the party which has absolute powers at the center, and is considered to be close to Hindu organizations such as RSS and Bajrang Dal, has also proposed a complete ban on porn in India.
As per reports, Arvind Gupta, head of BJP’s information technology cell was also present in the meeting, and he quoted: “A solution may need to be worked out to prevent availability of pornography on the Internet considering the cultural sensitivities of the country,”
BJP is known to take a hard stand on issues which is considered ‘western’ and ‘anti-India’, and the latest diktat from the political party to the Government is being seen as an extension of this propaganda.

The Present Porn Situation In India

The rules, just like the minds of those who are seeking a ban, are complex to say the least. As per Wikipedia, “In India, watching or possessing pornographic materials is legal, although the distribution of such materials is illegal. Likewise, the publication or production of X-rated materials is illegal.”
Hence, an Indian can safely watch porn on his computer or TV, but cannot produce and publish such content. But considering that none of the 40 million+ porn websites available on the Internet has its base in India, it is becoming very tough for the Government to implement the ban.

My View

India has given birth to Kamasutra and Erotic Art as seen in temples such as Khajuraho and Ajanta-Ellora. Do we really believe that our culture and tradition didn’t had an element of sex in them?
How did we collectively produce 1.2 billion people?
Are we so scared of pornographic websites that we need to ban them?
Does viewing porn encourages a person to rape or makes him understand this basic human necessity in a better way?
There are lots of questions and very few answers. But unfortunately, the Indian Government is not concerned with these questions, and instead, is trying to ban something which they are not able to understand.
Porn, is not the problem, it’s the mindset which needs a change.
Do share your views about banning of porn in India: Is the Government right in deciding what we should access on the Internet and what we shouldn’t? Do share your views by commenting right here!
[Image: Shutterstock]
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