editus

editus
editus.in

The Top 10 Indian Viral Videos of 2014

By // No comments:
A viral video is the one which catches the imagination of a large audience, and gets instantly shared across the digital platform. Kolaveri Di song, with 87 million views as of now, is considered the most viral video Indians have ever watched. When it was launched in 2011, it had generated 17 million views in just 2 weeks.
As 90% of the online videos are uploaded on Youtube, we analyzed some of the heavily watched and shared Indian videos on Youtube, and compiled this list of top 10 viral videos:

1) Kapil Sharma with Sunny Leone & Ekta Kapoor:

As we had shared earlier, Sunny Leone is the one of the most heavily searched celebrity on Google and other search engines. And Kapil Sharma is number 1 comedian in the Indian television industry.
What happens when these two are thrown into a show, along with Ekta Kapoor, the enchanting magician of soap operas?
With 9.5 million views as of now, this is no doubt the most watched viral video which Indians watched in 2014.

2) When Alia Bhatt Fights Back:

This year, there were several memes and jokes dedicated to Alia Bhatt’s intelligence, after some reports emerged that she failed to answer some general knowledge questions.
In this video, Alia Bhatt fights back, and presents herself in a sizzling show of sharp wit and incredible humor. 7.07 million views of this video suggests that people actually loved this style of Alia.

3) Nescafe Ad

Highlighting the difficulties which an average person faces while pursuing his/her dreams is the theme of this wonderful creative advertisement by Nescafe. With 5.2 million views as of now, this was one of the most watched videos in 2014.
The description of the video says it all: “We all fall, get up and complete the race of life! And while we huddle up with friends, family and the world to celebrate the success, it is only that one companion that silently stays by our side all through the journey, right from the start, never letting us give up & keeping us on plan – NESCAFÉ!  #ItAllStarts”

4) The Seatbelts Crew

A nice, innovative way to educate drivers about the importance of seat belts. It is widely known that just a simple act of wearing seatbelts can drastically reduce changes of fatality in an accident.
4.6 million views of this video suggests that people loved and shared this video overwhelmingly.

5) Narendra Modi in Aap Ki Adalat

Just before the start of General Elections in April this year, Narendra Modi decided to give one final interview on television, and Rajat Sharma from Aap ki Adalat lapped up this opportunity with open hands.
With 4.3 million views as of now, this was one of those rare political videos which gained huge viewership.

6) Social Cause: Washroom for a Girl

What happens when a lady needs to pee? Our Government, our Society and Our system has no answers. In this daring video, a girl is asking for help as she needs to go to loo, and the answers will both amuse you and worry you.
3.2 million views of this video actually stresses the importance and relevance of this issue.

7) Sex Education in India

When the Health Ministry suggested to scrap sex education in India schools, then there was a huge backlash among academicians and health experts, criticizing the view of the Government.
As a result of the public sentiments, East India Comedy group on Youtube launched their hilarious take on this issue. With 2.6 million views as of now, this was one of those funny, yet informative video about hardcore social cause.
Imagine how a sex education class would look like, with Government approved syllabus and content!

8) Public Shaming: Rape on the Road

The creators of this social experiment parked a rented car in a dark corner of a road, and attached audio devices inside, which gave out noises as if there is some sort of sexual harassment /rape going on. The idea was to check how people react, and how many of them actually help the victim.
The root cause of social evils is the indifference of the audience, and this social experiment will force you to think hard. With 2.6 million views as of now, this video was viewed and shared all across the country.

9) Public Shaming: Racism

Although we Indians get hurt very easily when one among them are victims of racial abuse in some Western country, we totally overlook the fact that we are no different. Ask any North Eastern guy living in Delhi, and you will get the idea.
In this viral social experiment, some people are openly harassing a North East girl in a busy road in Delhi, and the reaction from the public will hang you head in shame. This video generated 2.6 million views as of now, and was one of the most widely shared videos in 2014.

10) Public Shaming: Injured Man On The Road

How does Indians react when they see an injured person on the road? 99% of them avoid helping that person, fearing police enquiry and ‘hassles’; even if that delay can take that injured person’s life.
This social experiment can actually shock you. With 2.55 million views till date, this video was one of the most shared viral videos of India in 2014.

Delhi Overtakes Mumbai As Ecommerce Hub. Women Buyers Increase [Ebay Census 2014]

By // No comments:
19 year old eBay is considered as one of the biggest ecommerce marketplaces. With 33500 employees, they churned out revenues worth $16.05 billion in 2013, with $41.49 billion assets registered as per their official filings.
Ebay India, which is a 100% subsidiary of Ebay Inc. claims to have 21 lakh users, spread across 4306 cities as of March 2013. 30,000+ merchants use eBay to sell their products.
After analyzing transaction data between January 2013 and June 2014, they have just released their annual Ecommerce Census results, and the data is a virtual goldmine for any entrepreneur looking into ecommerce segment inside India.
The data covers everything which was exported, sold or traded on Ebay India platform, across all 28 states and 7 UTs. Products from eBay India were exported to 206 countries during this period.
Delhi has retained it’s position as the #1 ecommerce hub as it witnessed maximum transactions; but the real winner is Tier 2 and Tier 3 cities, which accounted for more online business than all metros combined.
As per the report, against 10 top performing metros, there are 3133 Tier 2 and Tier 3 cities along with 1233 rural hubs which accounted for heavy ecommerce buying and selling, and the trend is only on the rise.
The report also observes that more and more female buyers are adopting to the digital medium of shopping: “Customers have been shopping more for products in the lifestyle category, with women shoppers in the country being prominent contributors to the category.”

A) City Wise and State Wise Ranking of Ecommerce Transactions:

As per the census, Delhi reported maximum sales of mobiles and accessories; and accounted for maximum transactions. Mumbai is at #2 and Jaipur is at #3.
Here is the list of top 10 cities as per Ebay research:
Ranking
  1. DELHI
  2. MUMBAI
  3. JAIPUR
  4. BENGALURU
  5. CHENNAI
  6. HYDERABAD
  7. AHMEDABAD
  8. KOLKATA
  9. PUNE
  10. GHAZIABAD
Top 10 States as per eCommerce transactions nationwide:
  1. DELHI
  2. MAHARASHTRA
  3. TAMIL NADU
  4. RAJASTHAN
  5. KARNATAKA
  6. ANDHRA PRADESH
  7. GUJARAT
  8. UTTAR PRADESH
  9. WEST BENGAL
  10. KERALA
If we observe ecommerce transactions and buzz among Tier 2 and Tier 3 cities, then Andhra Pradesh and Kerala stole the show.
Top 10 rural locations for 2014 are:
  1. GUNTUR (Andhra Pradesh)
  2. TADA (Andhra Pradesh)
  3. KARTHIKAPPALLY (Kerala)
  4. GHATTIA (Madhya Pradesh)
  5. CHORAYASI (Gujarat)
  6. JALGAON (Maharashtra)
  7. BUDGAM(Jammu & Kashmir)
  8. CACHAR (Assam)
  9. ADUR (Kerala)
  10. VILLUPURAM (Tamil Nadu)

B) Top 10 Export Hubs

Ebay provides a neutral marketplace where sellers from remote locations in India can sell their products to buyers in other countries. Ebay observed that maximum export is taking place for US based buyers, followed by UK and Australia.
Here is the top 10 list of export hubs for Indian sellers:
  1. USA
  2. UK
  3. AUSTRALIA
  4. CANADA
  5. RUSSIA
  6. CHINA
  7. GERMANY
  8. FRANCE
  9. ISRAEL
  10. ITALY

C) Top Selling Products on Ebay India

Electronics once again dominated the market, as 47% of all products exported or traded on Ebay belonged to electronics niche. Life style products is at #2 position with 45% share.
Top 5 list of products which were traded (within India):
  1. MOBILE PHONE
  2. NECKLACES & PENDANTS
  3. AUDIO & HOME ENTERTAINMENT
  4. MEMORY CARDS, PEN DRIVES & HDD
  5. MEN’S WRIST WATCHES
If we observe exports, then jewellery is still the most sought after product of India, followed by health related products and cloths.

Top 5 list of products which were exported from India:

  1. JEWELLERY & WATCHES
  2. HEALTH & BEAUTY
  3. CLOTHING, SHOES & ACCESSORIES
  4. DVDs, FILMS AND TELEVISION
  5. BOOKS
Maximum buyers on Ebay India came from Western India with 35% share; followed by 30% from Northern India; 27% from South India and only 7% from Eastern India.
The report mentions that as ‘India made’ Jewellery and Accessories are experiencing record exports, Ebay is “thus propelling Prime Minister Narendra Modi’s ‘Make in India’ a visionary campaign.”

Move over Android Auto: Android M Will Not Even Need Your Smartphone

By // No comments:
The tech giant Google has already started working on an Android version which would be built directly into the cars in future, enabling the drivers of those vehicles to stay connected to the internet without plugging in their smartphones.
Those following the tech buzz regularly might be aware that Google wants to get Android on to vehicles now and that it is working on Android Auto, but perhaps we do not quite know what the big G has in mind. If reports from Reuters are to be believed, “Google is prepping Android M to be capable of being loaded directly onto a car, meaning that it wouldn’t require a smartphone to be connected like the current implementation of Android Auto.”
Android M, the next version of Android is expected to make its debut in 2015.
The Android M, unlike the Android Auto, will apparently be totally independent of all other devices.
The Android Auto comes with the latest version of Android and requires the drivers to plug in a smartphone into a compatible car which has a built in screen, to allow the vehicle owner to access streaming music, maps and other apps.
Though it might appear like the next logical step for them because if the Android is loaded directly into a vehicle, it should be available to the drivers all the time without them needing to check on their smartphones all the time while they are seated inside. The phone could be tucked inside a bag, have run out of battery or inside the driver’s pocket.
The new version would be a major advancement over the existing Android Auto upon which Google has been working since some time now. It will require Google to work very closely with car makers. And the major challenge here before Google will be to get the car manufacturers to agree to load Android M onto their vehicles.
Now from users’ point of view, Android directly integrated inside the vehicles would mean letting Google access vehicles’ systems like cameras and sensors. In addition to telling Google all about where you have been travelling to in your vehicle and your driving habits (average speed, time of usage, etc.). it would mean the vehicle owners logging in to Google’s services every time they turn on the ignition key whether or not they plug in their phone.
All major tech players are now venturing into smart gadgets. Smartwatches, wearables, fitness equipment, Google glass and other appliances that connect users to the internet have been around for a while now. Automobiles could be next on the cards, though the plan would face tremendous technical and business challenges.
According to U.S. Census data, an average American spends nearly 50 minutes inside his vehicle every day for commuting, which could mean a huge market for the tech company.
One of Google’s formidable rivals, Apple, has already unveiled its CarPlay softwareearlier this year. Not wanting to be left behind, Google also signed agreements with many vehicle manufacturers including Hyundai, General Motors Co and Nissan Motor Co, for its Open Automotive Alliance and its Android Auto product. But both of them “project” their smartphone apps onto the car’s screen, the first version of which will be on display at the upcoming Consumer Electronics Show in Las Vegas next month.
“Automakers want to keep their brand appeal and keep their differentiation,” said Mark Boyadjis, an analyst with industry research firm IHS Automotive. “Automakers don’t want to have a state of the industry where you get in any vehicle and it’s just the same experience wherever you go.”
For now, it is wait and watch!
umafia.blogspot.in. Powered by Blogger.